Turning Numbers into Dreams

We started our journey in the financial services industry in 2001 as distributors. Back then, the options were simple—insurance, fixed deposits, and postal savings. Mutual funds? Hardly anyone considered them. Over the next ten years, we worked hard and built relationships with 750 families. For some of them, we tried basic financial planning, but we were still learning what it truly meant to guide someone’s financial life.

Then, in 2008, the global financial crisis hit. The markets tumbled, and many investors saw their portfolios drop by 50-60%. It was a time of uncertainty and fear. But amidst the chaos, we noticed something remarkable. The few families for whom we had done proper planning remained calm. They weren’t shaken, and they had the confidence to weather the storm.

In 2010, one of those clients, Pradeep, shared a story that shaped the future of Circle Wealth Advisors. He told us how the investments we had planned allowed him to fund his son’s expensive college education—even during such challenging times. That moment opened our eyes.

We realized that investments weren’t just about numbers or returns. They were about dreams. About helping families achieve their goals and live the life they envisioned. Yet, at the time, the industry was focused on selling products—not on understanding people’s dreams or aspirations.

That’s when we had another realization: every family has goals—sending their kids to the best schools, retiring comfortably, preparing for emergencies, and maintaining a good quality of life. But how could they achieve these goals if the conversation was only about policies and funds?

In 2012, we made a bold decision. We stopped selling financial products. Instead, we focused entirely on helping families achieve their goals. From the 750 families we worked with, we approached 100 and said, “We’re no longer here to sell you products. We’re here to guide you toward your dreams. And because we’re not earning commissions anymore, we’ll charge a fee for our advice.”

It was challenging. Many laughed at the idea. “Why should we pay for advice when it’s available for free?” they asked. But we stood firm, explaining that what seemed free often came with hidden costs. Slowly but surely, a few families believed in us.

We started with 15 clients who trusted our vision. Today, we work with 70 families, managing not just their investments but their entire financial lives. Together, we oversee assets worth ₹300 crores. But the true reward isn’t in the numbers—it’s in the trust we’ve built.

Clients like Pradeep come back to us and say, “We couldn’t have achieved our dreams without you.” That’s what drives us forward.

At Circle Wealth Advisors, we don’t just manage money. We partner with you to turn your dreams into reality, walking alongside you every step of the way.